Today let's talk about marketing and
facebook.
Facebook marketing became a profession
on its own, you can be a facebook marketer, and lots of companies
have this kind of professional working in their teams.
So, what does it means? That you should
pay someone to spend all day posting stuff on facebook?
Yeah, it isn't so far, you just should
know how to do it and you can have success on facebook without
spending too much time.
First let's define, what you CAN DO
with facebook as a marketing tool:
-Branding campaign
-Trend research
-Customer relationship
-Amplify recommendations
-Get traffic
-if you're a shop -> sell more!
What you CAN'T DO (or you shouldn't)
with facebook as a marketing tool:
-Post too much(it isn't a blog or
microblogging like twitter)
-Feeds aggregation
-E-mail (don't replace your email
service by facebook, like your emkt)
-Promotional catalog(don't use facebook
as a showcase only to sell)
So if you want to get more facebook
fans and some result on facebook you need to plan:
-An targeted audience
-Plan promotions (facebook exclusive if
you can)
-Content (you should know when and how
much are you going to publish
So go on facebook and create your fan
page (don't use facebook profiles to your enterprise)
Fill all the fields that means:
URL: do a personal facebook url, and
you may refer to your main activity, like a shop can have
facebook.com/nicestuffjewelry or facebook.com/haapyshopclothes
if you're not so big enterprise it's
better if you do this, so people can identify you're field and SEO
tool will rank better.
ABOUT: fill this field with pertinent
content, this one will really help you to have a better SEO rank.
And you should complete all the fields.
Fans, how to get more:
First make them know that you have a
fan page so make an announce, send a email-marketing, or put a like
button on you website.
You should make some interaction with
fans, then you get more fans:
-Work on interesting content, do
exclusive promotions, do “raffles”, exclusive coupons, prizes for
fans, and a special discount on “likes”.
Fans should share your content, so
their non-fans friends would se your page, for this you need:
-Make fans special: only produce
special content for facebook.
Anyway you should plan the content that
you're going to publish that means, publish at least 5 times in a
week, but not too much, 5 times in a day for example, if do too much
people may unlike you, if you do too little people may forget you.
Don't be too funny, if your page sounds
like a joke people wont trust it, it will depend on you business.
Post should have between 100 to 240
characters, like this you have 60% more of shares.
You should use facebook apps to get a
more personalized page, i'll talk about one: static html/iframe tab.
With this app you can customize your page, chaging its layout, add
personal tabs, add your website in facebook, create a page for
non-fans and another one only to fans, show content only you get a
“like”, or only when you get a form filled. Install the
application and go on the settings, you're going to see, it's very
simple.
Don't forget to put nice pictures on
the profile and timeline.
You can go further on facebook
features, but with this basic ones you can already have some result.
Need some help? I'm here to build a facebook marketing strategy, contact me -> visualworker.net/contact/
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ResponderExcluirMarketing Research
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