Today I talk about the importance of having a visual identity.
Many small business owners neglect the graphic identity card of their business.
But it conveys the image of the company through various media visible (eg envelopes, press kits).
It is a way to attract the attention of customers, of course, but also establish its reputation and credibility with business partners or institutional.
For a small business, a small business, or even an independent, visual identity can be something very simple, a logo, typography, and color pallete.
But it is essential for your business so the lot, it is unique and recognizable among many others.
The question arises budget from the outset, to open a box with a small capital will not afford 4000fr a simple logo, similar to the associations, and other small intistutions have not really income .
So the choice of the designer is essential, because he must understand that he can make a complete package that is simple, attractive, and inexpensive.
The same applies to the client, he must understand that complexity pays better to have something beautiful, simple (see minimalist) but functional and understandable, rather than creations that require a lot of time and silver.
This last point is especially true for websites. If you do not have the means to produce something very complex, keep it simple and be present at least on the web.
To choose your graphic:
1 - Research: Look around and analyze portfolios of several graphic designers because it is better to entrust the job to someone who does something that you'll possibly enjoy. The designer's style and have the ideal that it agrees with your taste from the start.
2 - Needs: Know exactly what you want, it's very hard to guess the envy of others, and the "surprise me" take a lot of time and energy, if the end result you do not like it ' is wasted. It does not do it 100 times again and do the same thing, sometimes it stops on unimportant details.
3 - The quote: Discuss and ask to end a detailed estimate or a price for the pack, be open to proposals from graphic designer, he has other customers, he knows needs.
4 - The Process: Request to send you regularly extract and answer his mail, he must feel that it is important for you and vice versa, and your opinion is very important, try to be polite and respectful when something you do not like. Trust in your graphic, sometimes your personal taste is not ideal for trade, a professional has studied aesthetics, colors, image playback ...
5 - The result: When you receive the results, give your opinion and do not forget to recommend it to others, one day you may need their services again, and he will thank you by offering you a discount or otherwise, do not forget to freelancer professional network is essential.
If you need graphic services please do not hesitate to contact me: firstname.lastname@example.org / 078 610 2642 - Geneva - Switzerland
Take a look at my portfolio on www.visualworker.net
See you soon!